The Intersection of Human Resource Management and Corporate Social Responsibility (MN7234ES)

  The issue of Corporate Social Responsibility (CSR) has thus become an effective strategy to engage and retain employees in organizations especially the new generation of employees who are taking the job market seriously and are more conscious of the impact of their work in the society. Having detected such a change, Sri Lankan firms have started adopting the concept of CSR into their operations to establish an attractive corporate image. It is important for Sri Lankan companies to commit to social and environmental initiatives to enhance employer brand, increase satisfaction levels among workers, and decrease turnover.   Attracting Talent through CSR Initiatives It was once the trend to get a job for sake of good pay and other incentives but today people want to work with a company that has a CSR and supports social justice. It is more prevails among the young employees who have a concern about the environment and ethical issues. Large Sri Lankan companies can therefor...

  CSR has now become a vital part of the company’s functioning and implementing it into the frameworks of a business organization’s framework is now a must-do. CSR activities can be seen as strategic, social, and identity markers that are outcomes of a company’s business values and drivers and comprise of brand image and reputation, employee morale and commitment, and sustainable performance. Special attention should be paid to Human Resources since it implements CSR-oriented culture acting as a mediator between the management and the employees.   Integration of CSR with Company Culture When it comes to the enhancement of CSR-driven culture through the HR department, the goals of CSR should be made to correspond to the values of the organizations. It is a significant way to ensure that the CSR goals like sustainability or social responsibility or environmental conservation because they align with the company’s vision and core beliefs are not just mere corporate adornment...

What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is a business model and concept where the corporation is also held socially accountable to its stakeholders. CSP is a method through which firms give back to the societies in which they are established, and it subsumes activities such as CSR, green sourcing, corporate citizenship, social responsibility and philanthropy. The premise is one where organizations could be seen to have management responsibilities to stakeholders beyond just the owners of company stock  (Wan‐Jan, 2006). For this reason, CSR can help to position a company in its market, increase sales, satisfy stakeholders, and thus contribute to its sustainable development. Almost every organization today views CSR as crucial for corporate values to reflect that of its clients as well as coming up with practical business solutions. Integrating CSR with Employee Engagement in Sri Lanka. Most organizations today view CSR as a strategic tool...